No One Buys Because of Social Media
I was talking with a client of ours recently, and he was lamenting how he knows that they need quality social media, but that it doesn’t lead to sales conversion. I asked him what he thought did lead to sales conversion, and he said, “direct solicitation of our top targets.”
Now I don’t doubt a bit that the most obvious and trackable ROI for this business is making direct contact and then seeing that result in conversion. However, how do you measure everything that went into that process? Did that client have more interest because of your company’s involvement in the community? If so, how did they know about your involvement in the community? Did that client have more interest because of the expertise of your staff? If so, how did they know about that expertise?
Social media marketing tells your story and builds reputational value for your business. It helps build your search engine optimization (SEO) and reinforces buying decisions. I remember when I started in the corporate world in 2002 that many businesses thought websites weren’t a big deal. Now they realize they are critical pieces of any business’s marketing strategy. Social media is already there, but some still don’t realize it. And people are using that content to influence their decisions. Are you telling them the story that will help them decide to do business with you? If the answer is “no”, I’d recommend you come up with a plan.
Need help with that plan? We’d be happy to discuss it with you without cost or commitment. Please contact Daniel Smith at 423.503.0388 or firstname.lastname@example.org for more information.