Articles

Market Retrievers Adds Blankenship as Partner; Wheeler Elevated to VP Role

Market Retrievers – a digital marketing agency based in Nashville – has announced the addition of Jon Blankenship as a partner at the firm, and the new role for co-founder Abby Wheeler as Vice President of Marketing Campaigns.

We Just Did What?!? A Look Back at Our First Year in Business

It really is surreal that it has been 1 year since we started Market Retrievers. Although I’ve been told we did a lot more planning than a lot of small businesses, we have learned plenty of lessons.

Is a Celebrity Ad a Good Ad?

Ever year, we all watch the Super Bowl and critique the commercials. And it seems like every year, they get less and less relevant. It’s been a couple of weeks since this year’s game - so what are the ads you remember and who were they for?

Do You Have a Plan?

It goes without saying at this point, but we live in a different world than we did in January of 2020. Where we work, how we work, how we communicate, and how we engage is different. It will probably never be the same again. How have you adapted? How will you continue to adapt? These are hopefully questions your business has discussed and you may have a strategy, plans, and/or ideas in most areas. But what about marketing? Let’s look at the questions that can help you build a marketing plan.

Using Video to Feed the Algorithms

With the rise of TikTok and Instagram Reels, video on social media is more popular than ever before. I remember when Vine, the 6-second video app, first hit the scene and it made a huge splash in the social media world. Making and posting videos for social media seems daunting to some people and that’s understandable – but it’s an almost vital aspect of marketing at this point. Why? Because the algorithms literally depend on it.

How to get more followers on social media.

I Want More Followers

Businesses want more followers for their pages, and we can’t blame them. In fact, even with amazing content, the real way to increase your views and engagement is to have more followers. So, how do you do it?

Artificial Intelligence Writing Articles

An AI Wrote This Article (and is Watching You Read It)

A client was recently telling me about a new artificial intelligence (AI) program that writes content. They are interested in using the program to churn out more copy for their site as they continue to build SEO. I asked them if they felt the program actually wrote copy that was informative and had personality, and they said, “our tests so far have been good.”

Social media posts for business

I Posted Something and Didn’t Get Any Business Off of It

I hate to be the bearer of bad news, but posting one thing on social media isn’t going to open the flood gates for you. It is a strategic process that takes time to pay off. And even then, you have to have measures in place to truly understand if your posts have driven traffic and business. Here are a few approaches you may want to consider:

Social Media Marketing With Hashtags: Part 2

As we discussed in Part 1, The biggest reason for using hashtags is for the increased exposure and discovery. Let’s take a deeper dive into hashtags and best practices, especially on Instagram.

A LinkedIn Marketing Strategy for Insurance Producers

LinkedIn is a powerful business tool, especially when used correctly. What does “correctly” mean? In this case, we’ll look at how “correctly” means utilizing LinkedIn to sell insurance.

No One Buys Because of Social Media

I was talking with a client of ours recently, and he was lamenting how he knows that they need quality social media, but that it doesn’t lead to sales conversion. I asked him what he thought did lead to sales conversion, and he said, “direct solicitation of our top targets.”

Social Media Marketing with Hashtags: Part 1

On social media, hashtags serve as an indication that a piece of content relates to a specific topic or belongs to a category. Hashtags help make content discoverable on platform searches and, effectively, reach more people.