ARTICLES

Meta unspooled Threads this week and tens of millions have joined the social platform

Google Analytics as we know it will be replaced by Google Analytics 4 beginning on July 1, 2023

Market Retrievers – a digital marketing agency based in Nashville – has announced the addition of Jon Blankenship as a partner at the firm, and the new role for co-founder Abby Wheeler as Vice President of Marketing Campaigns.

It really is surreal that it has been 1 year since we started Market Retrievers. Although I’ve been told we did a lot more planning than a lot of small businesses, we have learned plenty of lessons.

Ever year, we all watch the Super Bowl and critique the commercials. And it seems like every year, they get less and less relevant. It’s been a couple of weeks since this year’s game - so what are the ads you remember and who were they for?

It goes without saying at this point, but we live in a different world than we did in January of 2020. Where we work, how we work, how we communicate, and how we engage is different. It will probably never be the same again. How have you adapted? How will you continue to adapt? These are hopefully questions your business has discussed and you may have a strategy, plans, and/or ideas in most areas. But what about marketing? Let’s look at the questions that can help you build a marketing plan.

With the rise of TikTok and Instagram Reels, video on social media is more popular than ever before. I remember when Vine, the 6-second video app, first hit the scene and it made a huge splash in the social media world. Making and posting videos for social media seems daunting to some people and that’s understandable – but it’s an almost vital aspect of marketing at this point. Why? Because the algorithms literally depend on it.

Businesses want more followers for their pages, and we can’t blame them. In fact, even with amazing content, the real way to increase your views and engagement is to have more followers. So, how do you do it?

A client was recently telling me about a new artificial intelligence (AI) program that writes content. They are interested in using the program to churn out more copy for their site as they continue to build SEO. I asked them if they felt the program actually wrote copy that was informative and had personality, and they said, “our tests so far have been good.”

I hate to be the bearer of bad news, but posting one thing on social media isn’t going to open the flood gates for you. It is a strategic process that takes time to pay off. And even then, you have to have measures in place to truly understand if your posts have driven traffic and business. Here are a few approaches you may want to consider:

As we discussed in Part 1, The biggest reason for using hashtags is for the increased exposure and discovery. Let’s take a deeper dive into hashtags and best practices, especially on Instagram.

LinkedIn is a powerful business tool, especially when used correctly. What does “correctly” mean? In this case, we’ll look at how “correctly” means utilizing LinkedIn to sell insurance.