How Social Media Reinforces Your Business Culture
Small and/or family-owned businesses have a huge advantage when it comes to social media. Storytelling is imperative on social media and showcasing your company’s values, community service, positive culture, and more can help you connect with your target audience in a whole new way. This can be executed with simple – and even fun – tactics:
People want to know that you’re not just trying to sell them a product or service. Gaining credibility on a deeper level will ultimately lead to trust and overall positive recognition. For example, if one of your staff members is celebrating their 10-year anniversary with the company, highlight them in a social post and show them some gratitude! This also generates high engagement rates with comments, likes, and shares. Another example is a good, old-fashioned, #ThrowbackThursday. If you’re a family-owned business, share an old photo of the family employees from back in the day! This is a fun and light way to reinforce your family values online.
A key indicator of a reputable company is their involvement in the local community. Whether your staff has ran a 5k for charity, donated clothes to people in need, or written a check to a local non-profit, showcase it ALL. This kind of social media post is what I like to call a “win-win-win”: 1. It highlights how your company cares about the community. 2. It showcases some of the positives of your agency culture. 3. These type of posts generate great engagement!
What do you think about when thinking of a “positive company culture”? Whether your company has dogs running around the office or your staff just gets along well, people want to see. Is it Daniel’s 50th birthday celebration during lunch? Post a quick video of him blowing out the candles! Did Abby’s cat, Cooper, come visit the office and walk around like he owned the place? A perfect Instagram story opportunity. Culture is huge nowadays and people want to feel connected in any way they can. I personally love when I see a social media post from a company that has a more behind-the-scenes vibe. It makes you feel included in what they’re doing, and in turn, more connected to the business overall.
Social media is a tool that is constantly changing and evolving with the times, but one thing that remains consistent is connecting. That’s why it was invented (in theory at least)! Reinforcing your business culture with these simple tactics can help you connect with your audience in a meaningful way. Reach out to Abby to learn more about how to showcase your business culture on social media by calling 615.587.7266.