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In Memoriam: 2025
From CEOs caught on kiss cams at a Coldplay show to a beloved chain restaurant spoiling the appetites of millions, we look back at the unforced errors and marketing mishaps of 2025.

Jon Blankenship
Dec 29, 20253 min read


GoFundMegate: When “Free” Landing Pages Backfire
Last week, GoFundMe announced it had automatically created donation/landing pages for more than 1.4 million U.S. nonprofits—in many cases without the nonprofits’ knowledge or consent. These pages weren’t necessarily harmful in all cases, but it's a lesson to learn from on the importance of brand ownership.

Jon Blankenship
Oct 30, 20254 min read


Measure Your Marketing ROI for Better Sales
Every dollar you spend on marketing needs to work hard for your agency. Are you getting the best bang for your bucks?

Jon Blankenship
Aug 28, 20255 min read


Your Google Results and Instagram
Last week, Instagram content began appearing alongside Google search data for content shared by professional accounts. Why does that matter?

Daniel Smith
Jul 24, 20252 min read


So You're Thinking About a Website Redesign?
If you're considering a website redesign, make sure that you aren't costing your business or organization more than what's needed—or if a website update is needed at all.

Jon Blankenship
Jun 30, 20252 min read


What’s Working with Social Media for Insurance Content in 2025?
Interested in what's working now for content platforms in the insurance industry? Here is what our data has shown us in social media for insurance in 2025.

Daniel Smith
May 30, 20252 min read


Website Accessibility: Do It Now
Website accessibility is no longer optional; it’s essential. Making your website accessible to all users, including those with disabilities, isn’t just about compliance with the Americans with Disabilities Act (ADA) or avoiding lawsuits. It’s about doing what’s right.

Market Retrievers
Apr 30, 20254 min read


Combining Paid Search with Organic SEO is Essential for Insurance Agencies
By integrating paid search into your organic SEO strategy, your insurance agency can gain an immediate edge over your competitors.

Market Retrievers
Mar 31, 20254 min read


What's Your Brand Story?
When it comes to building brand awareness and driving engagement, storytelling is more important now than ever.

Jon Blankenship
Feb 28, 20253 min read


Our Predictions for 2025
It’s time to pause and ponder what 2025 will bring in the digital marketing industry. An AI takeover? An alternative to GA4 (please)?

Jon Blankenship
Jan 8, 20253 min read


Go for the Gold: Capitalize on Trending Topics
Putting your brand in the conversation alongside trending topics is a gold medal strategy. Are you competing in the race?

Jon Blankenship
Jul 18, 20244 min read


Is AI Good for the Company?
The age of AI is upon us. Are you asking the right questions about how AI can help your business or nonprofit?

Jon Blankenship
Jun 6, 20244 min read
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