I Posted Something and Didn’t Get Any Business Off of It
I hate to be the bearer of bad news, but posting one thing on social media isn’t going to open the flood gates for you. It is a strategic process that takes time to pay off. And even then, you have to have measures in place to truly understand if your posts have driven traffic and business. Here are a few approaches you may want to consider:
Tracking the Data
Did your post lead to business? You might tell me it didn’t, but how do you know? Did you have a call-to-action that asked the audience to go to a link, fill out a form, send an email, etc.? If not, your post(s) may still be building value with your audience, but they’re won’t be a good way for you to be sure beyond likes, comments, and shares.
The Buying Decision
If you’re a B2C, people buying directly based on your posts has potential to happen. If you’re a B2B selling a service, people aren’t usually making a buying decision based on your social media posts. What they are doing is triggering action. They may be reminded to call you as a result. They may improve their opinion of your company based on your posts. They may keep you top of mind because of your posts. All these actions can lead to sales. This is your goal.
You Have to Do It
Alright, “have to” might be a little strong. But kind of like not being in the newspaper in the 50s-70s, not being the phone book in the 80s-90s, and not having a website in the 00s-now, not having any social media as a business is a red flag 🚩now. Maybe not for everyone, but it is for most Americans between 25-45 years old. And who are they? That’s around 150 million people in our country, or not too far from half the population.
All of the above hopefully leads you to one conclusion - you need a strategy. Need help with one? Give us a call! Contact Daniel Smith at 423.503.0388 or email firstname.lastname@example.org to discuss it.