Last week, GoFundMe announced it had automatically created donation/landing pages for more than 1.4 million U.S. nonprofits—in many cases without the nonprofits’ knowledge or consent. These pages weren’t necessarily harmful in all cases, but it's a lesson to learn from on the importance of brand ownership.

If you're considering a website redesign, make sure that you aren't costing your business or organization more than what's needed—or if a website update is needed at all.

When it comes to building brand awareness and driving engagement, storytelling is more important now than ever.