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GoFundMegate: When “Free” Landing Pages Backfire
Last week, GoFundMe announced it had automatically created donation/landing pages for more than 1.4 million U.S. nonprofits—in many cases without the nonprofits’ knowledge or consent. These pages weren’t necessarily harmful in all cases, but it's a lesson to learn from on the importance of brand ownership.

Jon Blankenship
Oct 304 min read


Measure Your Marketing ROI for Better Sales
Every dollar you spend on marketing needs to work hard for your agency. Are you getting the best bang for your bucks?

Jon Blankenship
Aug 285 min read


Your Google Results and Instagram
Last week, Instagram content began appearing alongside Google search data for content shared by professional accounts. Why does that matter?

Daniel Smith
Jul 242 min read


What’s Working with Social Media for Insurance Content in 2025?
Interested in what's working now for content platforms in the insurance industry? Here is what our data has shown us in social media for insurance in 2025.

Daniel Smith
May 302 min read


Combining Paid Search with Organic SEO is Essential for Insurance Agencies
By integrating paid search into your organic SEO strategy, your insurance agency can gain an immediate edge over your competitors.

Market Retrievers
Mar 314 min read


Go for the Gold: Capitalize on Trending Topics
Putting your brand in the conversation alongside trending topics is a gold medal strategy. Are you competing in the race?

Jon Blankenship
Jul 18, 20244 min read
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