The Fetch: Insurance Mascot Season, Your Landing Page Sucks and more!
- Daniel Smith
- Aug 11
- 2 min read
Commercial content is copyright Liberty Mutual and being used for editorial purposes.
Stat Retrievers
73% of companies with above-average customer experience - which is often a direct result of streamlined, repeatable processes - are more profitable than their competitors. - per Agency Ops Advantage and Jessica Yarbrough
Do Tricks, Get Treats
Did you know that landing page conversion has a mean average around 7%, and that the best pages convert at around 11%? But did you also know that the insurance industry falls lower, at around 5.4%? What can improve it? Reducing forms to five fields or less, offering click-to-call buttons, and asking for less private data may help double your conversion.
Meat on the Bone: World Cup of Insurance
What the Hell is a "Biberty"? Insurance Mascots vs. College Football Mascots
College football season is back on August 29, and with it will come loads of traditions. One of those traditions is mascots. As far as we can find, Handsome Dan - the Yale Bulldog, not the Market Retrievers founder 😉 - was the first college football mascot way back in 1888.
U.S. sports mascots in general? Those go even further back.
But what about insurance mascots?!?!?
For some reason, they've become common. In 1999, the GEICO Gecko debuted, and it was soon followed by the Aflac Duck in 2000. Flo from Progressive, Jake from State Farm, Mayhem from Allstate, LiMu Emu & Doug all came after, and the list goes on and on.
Now, we have seen the introduction of Liberty Biberty.
Why does it matter? Why the change to all these similar approaches? As the New York Times reported when analyzing the industry's ad strategy, humor resonated more with the insurance-buying public than commercials about coverage or the impact of having the right policy in place. This is all much to the chagrin of industry stalwart Bill Wilson of course (his thoughts here).
Is it a good thing? Is it a bad thing? The answer likely depends on your stake in the question. Should the goal of insurance advertising be to:
Inform about coverage, or
Generate demand/sales for insurance
Your answer may inform your thoughts on the prior questions.
What's in the Bowl?
AI Off the Leash
Our friends at Gaya have expanded further in their abilities to "Super Copy + Paste" on quoting and eliminating double entry/manual entry. They now support:
Personal Lines: Auto, Home, Umbrella, RVs, Valuables, Boats and Watercrafts
Commercial Lines: Trucking, Auto, General Liability, Workers' Comp, BOPs, Property and Cyber
The Zoomies
Congrats to Todd Stein, LUTCF on this ad for his agency
Should you stack your plates after eating a restaurant?
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