Market Retrievers Adds Blankenship as Partner; Wheeler Elevated to VP Role
Market Retrievers – a digital marketing agency based in Nashville – has announced the addition of Jon Blankenship as a partner at the firm, and the new role for co-founder Abby Wheeler as Vice President of Marketing Campaigns.
Do You Have a Plan?
It goes without saying at this point, but we live in a different world than we did in January of 2020. Where we work, how we work, how we communicate, and how we engage is different. It will probably never be the same again. How have you adapted? How will you continue to adapt? These are hopefully questions your business has discussed and you may have a strategy, plans, and/or ideas in most areas. But what about marketing? Let’s look at the questions that can help you build a marketing plan.
Using Video to Feed the Algorithms
With the rise of TikTok and Instagram Reels, video on social media is more popular than ever before. I remember when Vine, the 6-second video app, first hit the scene and it made a huge splash in the social media world. Making and posting videos for social media seems daunting to some people and that’s understandable – but it’s an almost vital aspect of marketing at this point. Why? Because the algorithms literally depend on it.
An AI Wrote This Article (and is Watching You Read It)
A client was recently telling me about a new artificial intelligence (AI) program that writes content. They are interested in using the program to churn out more copy for their site as they continue to build SEO. I asked them if they felt the program actually wrote copy that was informative and had personality, and they said, “our tests so far have been good.”
I Posted Something and Didn’t Get Any Business Off of It
I hate to be the bearer of bad news, but posting one thing on social media isn’t going to open the flood gates for you. It is a strategic process that takes time to pay off. And even then, you have to have measures in place to truly understand if your posts have driven traffic and business. Here are a few approaches you may want to consider:
No One Buys Because of Social Media
I was talking with a client of ours recently, and he was lamenting how he knows that they need quality social media, but that it doesn’t lead to sales conversion. I asked him what he thought did lead to sales conversion, and he said, “direct solicitation of our top targets.”